The Beta Group (BETA) is a 501(c)(3) nonprofit organization providing Minnesota's technology startup founders the resources and relationships required to scale their companies. Among its many programs, BETA hosts a yearly festival called Twin Cities Startup Week, which connects innovators, corporate leaders, and the startup-curious through events covering all facets of business.
For two years, Mirror Ink was contracted to produce all main stage programs. Our services included developing the programming, sourcing speakers, establishing schedules, and managing the budget. Our involvement helped to ensure the success of the festival. Each year, the attendance grew, with over 10,000 attendees hailing from over 25 U.S. states and 10 different countries.
We also provided consulting services to address organizational issues and key processes. Prior to our involvement, BETA was running a reactive model, functioning as a startup rather than a nonprofit. We developed new, streamlined processes for onboarding speakers and event production. The services we provided are Consulting, Coaching, and Facilitation for Team Development, along with Event Production, Planning, and Logistics.
