Government & Education

City of Brooklyn Park & North Hennepin Community College: Feasibility Study Campaign

The City of Brooklyn Park and North Hennepin Community College partnered with Mirror Ink to facilitate and manage the CITA project, with a primary objective of engaging multiple stakeholders in a feasibility study campaign. The initiative aimed to assess and move forward with community development efforts that would involve significant community outreach and collaboration among various leaders.

Challenges

Objectives:

Facilitate Key Meetings & Stakeholder Engagement: Coordinate and host regular meetings, outreach efforts to gather feedback, and ensure buy-in from all involved parties.
Workplan Development: ** Create a detailed workplan outlining timelines and steps necessary to ensure the project moves forward effectively.
Study Contractor: Assist with the hiring process for a contractor to carry out the feasibility study.‍
Community Engagement: Lead efforts to engage community leaders, elected officials, and local organizations through multiple outreach and communication channels.

Solutions

Mirror Ink’s role as the project manager was to ensure all facets of the project ran smoothly, from planning to execution. Key actions included:

Stakeholder Coordination:

Mirror Ink facilitated collaboration between a wide array of stakeholders, including elected officials, city employees, and leaders from over **40 local organizations**. This helped ensure diverse community interests were represented, and that all parties were invested in the success of the project.

Monthly Meetings & Ongoing Communication:

Monthly meetings were held to keep stakeholders informed, solicit feedback, and make critical decisions. Mirror Ink ensured that all stakeholders, including local community leaders and organizations, remained engaged throughout the process.

Visioning Sessions:

Mirror Ink worked closely with the City Manager and the Director of Economic Development to plan and facilitate visioning sessions, allowing community members to provide input and shape the direction of the project.

Marketing Campaigns & Community Outreach:

A comprehensive marketing strategy was executed to raise awareness and garner support for the project. Mirror Ink also coordinated a letter-writing campaign to encourage local legislators to support the initiative and pass necessary legislation to move the project forward.

Feasibility Study Support:

One of the key outcomes of the project was to assist with hiring a contractor to carry out the feasibility study. Mirror Ink played a pivotal role in defining the scope, interviewing potential contractors, and supporting the selection process.

Building Community Cohesion:

Mirror Ink’s outreach efforts successfully brought together a broad coalition of community leaders and organizations. This collaboration helped drive the project forward and fostered a sense of shared ownership over the initiatives.

Results

Successful Stakeholder Engagement: Through consistent communication and facilitation, Mirror Ink helped bring together a coalition of elected officials, city employees, local organization leaders, and community leaders.
Project Momentum: The project remained on track due to the carefully crafted workplan, timely meetings, and collaborative approach that Mirror Ink implemented.
Increased Legislative Support: The letter-writing campaign successfully garnered the attention of local legislators, contributing to the passage of crucial bills aimed at expanding project funding and support.
Community Impact: The initiative fostered stronger community engagement and empowered local leaders, creating lasting partnerships that will benefit future development projects.

Mirror Ink’s leadership as project manager for the CITA initiative proved essential in moving the project forward. Through a mix of stakeholder engagement, strategic planning, and proactive outreach, Mirror Ink ensured that the feasibility study campaign achieved its goals, and that community leaders remained actively involved in shaping the future of their community.

‍

City of Brooklyn Park & North Hennepin Community College: Feasibility Study Campaign

Challenges

Solutions

Results

Activate Your Team’s Potential