Coaching and Personal Development

Lisa Harris & Company - Brand Transformation and Relaunch

Lisa Harris & Company is an innovative platform dedicated to empowering women through narrative coaching, storytelling, and personal development experiences.

Lisa Harris & Company was born out of a vision to empower high-achieving women by helping them rewrite their narratives, connect authentically, and embrace their personal stories. Initially launched in 2016 as Fashion Meets Poetry, a dynamic event series combining storytelling, poetry, and fashion, the platform quickly gained traction. However, as the business grew, founder Lisa Harris realized that her platform needed a more cohesive and expansive approach to truly reach women on their journeys to personal growth and healing.

Challenges

The COVID-19 pandemic forced many businesses to rethink their models, including Lisa’s. She needed to evolve her successful series of in-person events into a virtual and more scalable platform. Faced with these challenges and unsure of how to take her vision to the next level, Lisa turned to Beatrice and Mirror Ink for guidance.

Objectives:

Brand Cohesion & Clarity: Redefine and clarify Lisa Harris & Company’s brand messaging to better reflect its evolution from a single event series into a comprehensive platform for personal development.
Hero Product Development: Create a central, entry-level program that would serve as the focal point of brand and drive engagement with other offerings.
Platform Relaunch: Relaunch Lisa Harris & Company as a unified, cohesive brand, with updated services and programs tailored for a post-pandemic, digitally connected world.‍
Social Media Strategy: Generate interest and excitement around the platform’s new direction, programs, and offerings through effective social media marketing.

Solutions

Process & Implementation

Mirror Ink worked closely with Lisa Harris throughout the transformation process, following a strategic framework to redefine the brand and create a clear path for its future growth.

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Discovery & Brand Assessment

The first step was a deep dive into Lisa Harris & Company’s existing brand, programs, and audience. Through conversations with Lisa and a review of the brand’s past materials, Mirror Ink identified key pain points:

Lack of Clarity: The platform’s messaging was inconsistent, and the various programs, while valuable, felt disjointed and lacked a clear direction.
Evolving Needs: The original messaging created for **Fashion Meets Poetry** no longer fully captured the scope of the platform’s vision for personal empowerment and growth.
Overwhelm: Lisa felt overwhelmed by the complexity of the brand and unsure how to present a cohesive, unified message that would resonate with her target audience.

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Brand Messaging & Strategy Development‍

Mirror Ink helped Lisa develop a new, cohesive brand identity that clearly articulated the mission and values of Lisa Harris & Company. This new identity centered around:

Empowerment through Storytelling: Using the transformative power of storytelling as the cornerstone of the platform’s offerings, which include narrative coaching, workshops, and events.
Sisterhood & Connection: Positioning the platform as a supportive community where women can share their stories, find connection, and empower each other.
Personal Growth & Healing: Focusing on the personal development journey, helping women shift their narratives and align their lives with their true purpose.

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Relaunch Strategy & Social Media Marketing

With the new directions and programs in place, it was time for the relaunch of the brand. Given the constraints of the pandemic, Mirror Ink helped Lisa pivot to a virtual model, designing a strategy to promote the new offerings through digital channels:

Influencer Partnerships: To increase brand visibility and credibility, Mirror Ink also facilitated partnerships with key influencers who aligned with the platform’s mission. These influencers helped amplify the message and promote the upcoming relaunch.
Virtual Events & Webinars The new platform was also introduced through a series of virtual events and webinars, where Lisa shared her vision for the platform, demonstrated the value of her coaching programs, and invited potential clients to join the community.

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Ongoing Support & Refinement‍

After the relaunch, Mirror Ink continued to support Lisa Harris & Company by monitoring the effectiveness of marketing campaigns, gathering participant feedback, and fine-tuning the platform’s offerings. This ensured that the company’s services continued to evolve based on audience needs and industry trends.

Results

Successful Brand Transformation: Lisa Harris & Company’s relaunch as a cohesive platform empowered by storytelling and community resulted in a clearer, more impactful brand message that resonated deeply with the target audience. The platform’s new identity was both modern and aspirational, positioning it as a go-to resource for women seeking personal growth and empowerment.
Engaged Community: The development of the hero product, combined with a robust social media and digital marketing strategy, helped build a stronger sense of community and engagement. Women from various backgrounds connected through the platform, engaging with the narrative coaching programs and participating in virtual events.
Increased Brand Awareness: Through effective social media marketing, influencer partnerships, and press coverage, the brand achieved greater visibility, expanding its reach to a broader audience of women seeking personal development tools.
Platform Growth: Lisa Harris & Company saw increased enrollment in its new programs, particularly the flagship narrative coaching program, which served as the gateway for many new clients.
Sustained Impact: With Mirror Ink’s ongoing support, Lisa Harris & Company continues to grow, offering new programs, expanding its reach, and helping more women on their journey of personal transformation.

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‍Conclusion

‍The transformation of Lisa Harris & Company from a single event series into a cohesive, impactful platform for women’s empowerment is a testament to the power of clear brand messaging and strategic development. By working closely with Mirror Ink, Lisa Harris was able to redefine her brand, create a structured framework for growth, and relaunch the platform in a way that resonated with her target audience. The platform’s success post-relaunch demonstrates how a clear, focused strategy can lead to meaningful change and sustained growth, particularly when it is backed by an engaged and supportive community.

Lisa Harris & Company - Brand Transformation and Relaunch

Challenges

Solutions

Results

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